不再值得信賴的網(wǎng)購評(píng)價(jià).

　　以前網(wǎng)購最喜歡看的就是買過的人對(duì)于這個(gè)商品的評(píng)價(jià)，可以防止上當(dāng)受騙。但是現(xiàn)在這個(gè)網(wǎng)購評(píng)價(jià)越來越不可信，出現(xiàn)了很多虛假評(píng)價(jià)等等的問題，所以好評(píng)率什么的，已經(jīng)不能作數(shù)了，希望商家不要努力刷評(píng)價(jià)了。

　　When it&aposs time to make a big purchase, most of us rush to the internet in search of reviews and comparisons, so we can spend our money wisely...but then we rush out and buy one without actually trying it. Here&aposs what I&aposve started doing instead.

　　需要購買貴重物品時(shí)，為了能夠理性消費(fèi)，很多人都會(huì)直接跑到網(wǎng)上去查商品評(píng)價(jià)或比較。隨后，往往試也不試就直接買下來。我卻不是這么做的。

　　My Experience: Last year, I was on the hunt for a nice pair of headphones. I wanted something in the $200 price range with a good amount of bass, so I started hunting online. I found a lot of good contenders, but it seemed like the entire internet was enamored with the Audio Technica ATH-M50, and everything I read led me to believe I didn&apost need to look any further.

　　我的經(jīng)歷：去年，我想買一幅好耳機(jī)，重低音，200刀以內(nèi)。于是我開始在網(wǎng)上搜羅信息。網(wǎng)上有很多不錯(cuò)的耳機(jī)，但似乎鐵三角ATH-m50這款特別火。在看了它所有的詳情和評(píng)價(jià)之后，我堅(jiān)信自己不用費(fèi)神再找了，就買它了。

　　Instead of just picking up that pair, though, I actually bought three different pairs of headphones and tried them all out. I found that despite their rave reviews, I couldn&apost stand the ATH-M50—it just didn&apost fit with my personal prerences and music taste, and I ended up with a much lesser-known pair that I absolutely adore (the Shure SRH750DJ, for those curious). That&aposs not to say the M50 isn&apost a great headphone—it is—I just couldn&apost have known what it would sound like just by reading reviews, especially since I&aposd never owned a good pair of headphones and had no rerence point.

　　但是，我并沒有只買這一款，而是同時(shí)買了三款不同的耳機(jī)一起試用。結(jié)果我發(fā)現(xiàn)盡管這三款都好評(píng)如潮，但ATH-M50跟我的個(gè)人喜好和音樂口味完全不搭，于是我最終買了一款相對(duì)來說很不出名但我自己完全中意的耳機(jī)。

　　The Lesson: Online reviews can be great, but they&aposre only step one if you really want to get the best product out there for you. The best way to get the right product is to try them for yourself, at home, and compare them to one another. This is what I do now:

　　教訓(xùn)：瀏覽網(wǎng)上的評(píng)價(jià)固然不錯(cuò)，但如果你真的想買到最適合自己的寶貝，那評(píng)價(jià)只是第一步。最佳方式是自己先在家試用一番，并與其他類似產(chǎn)品相比較。我是這么做的：

　　I start by looking at reviews, comparisons, polls (like our Hive Five series), and forum posts andcompile a list of two or three items that might fit my needs.

　　首先，我會(huì)瀏覽商品評(píng)價(jià)、同類比較、推薦打分、論壇帖子等等，最后列出兩三款符合需求的產(chǎn)品。

　　I then buy all the products on my list, focusing on stores with good return policies. For headphones, HeadRoom is a great choice, and a lot of manufacturers (like Audioengine) have a 30-day guarantee that is just perfect for this. Shop around and read return policies. Clothing stores like Zappos are also really good about this.

　　然后，在那些提供無障礙退換貨的商家買下列出的所有產(chǎn)品。例如，買耳機(jī)的話HeadRoom是個(gè)不錯(cuò)的選擇，其他還有很多廠商(如Audioengine)都提供30天試用期。你要做的就是多逛逛，多了解退貨流程。美捷步購鞋網(wǎng)站這點(diǎn)做得也相當(dāng)不錯(cuò)。

　　Once all the items have arrived, I give them each a short trial period. In the case of things like headphones, I try to compare them side-by-side as well, so I can really hear the differences between each model.

　　一旦入手，就把每一款產(chǎn)品都小小試用一下。再比如耳機(jī)，我甚至?xí)衙恳豢畹淖笥衣暤婪謩e比較，這樣一來我才能真正辨識(shí)出每幅耳機(jī)的區(qū)別。

　　When I&aposm done, I return the ones I don&apost like. Simple as that.

　　試用過后我就把不喜歡的幾款退掉。就這么簡(jiǎn)單。

　　So far, this has worked really well: I&aposve gotten headphones, a mechanical keyboard, and even shoes this way.

　　迄今為止，這個(gè)方法還挺奏效：我用它買了一幅耳機(jī)，一個(gè)機(jī)械式鍵盤，還有幾雙鞋子。

　　Obviously this strategy isn&apost foolproof. If you&aposre buying really expensive items (like laptops), things get a bit dicier, and if you live outside the US, shipping costs make this much lessfeasible, for example. But the bottom line is that online reviews are great—but reading them isn&apost the only step to making a big purchase. When you can, try things out for yourself, and you&aposre much more likely to be happy with the final product.

　　但顯然這個(gè)方法也并非萬無一失。假如你要買的東西真的很貴(像筆記本)，那就有點(diǎn)風(fēng)險(xiǎn)了。再假如你不住在美國(guó)，運(yùn)費(fèi)又會(huì)很貴。不過有一個(gè)底線：網(wǎng)上的評(píng)價(jià)雖好，但對(duì)于購買貴重物品來說只是第一步。如果可能，一定要親自試用，這樣最終入手的才可能是你最最滿意的。