《太陽的后裔》播放量突破19億次！衍生產(chǎn)品大賣.

　　A megahit South Korean drama is inspiring Chinesevideo-steaming website iQiyi.com to explore e-commerce as a new way to grow revenue.

　　一部熱播的韓劇促使中國視頻網(wǎng)站愛奇藝探索電商銷售模式以作為提升收益的新方式。

　　The popularity of Descendants of the Sun, whichhas been viewed a combined 1.92 billion times onlinein China, shows how companies can benit fromconsumers who want to mimic styles of celebrities.

　　熱播劇《太陽的后裔》在中國迄今為止已經(jīng)獲得19.2億的點擊量，也讓人們看到企業(yè)是怎樣從那些想要模仿明星風格的粉絲身上獲取利潤的。

　　IQiyi, the official streaming site of the 16-episode drama in China, is seeing sky rocketing salesof items used by actress Song Hye-gyo, whose character is a doctor in the series.

　　作為這部十六集電視劇在中國的官方獨家授權網(wǎng)站，劇中宋慧喬飾演的一名醫(yī)生使用的同款商品在愛奇藝上銷量劇增。

　　The Beijing-based company, backed by Internet giant Baidu Inc, said the daily sales on its e-commerce site jumped by 180 percent in March after it started streaming the drama on Feb24. Sales of a Laneige cream from Amore Pacific Corp surged by 10 times and a DanielWellington watch by eightfold.

　　這家由中國互聯(lián)網(wǎng)巨頭百度持股、總部位于北京的公司表示，自從2月24日此劇開播以來，3月份其網(wǎng)上商城的每日交易額已經(jīng)增加了180%。其中，愛茉太平洋蘭芝氣墊BB霜的銷量劇增了10倍，丹尼爾·惠靈頓手表的銷量也提升了8倍。

　　"The whopping sales figures illustrate there is a huge demand for derivatives of qualitycontent,such as clothing and cosmetics," iQiqi said in a statement.

　　愛奇藝在一份聲明中宣稱：“銷量的巨大攀升證明消費者對于劇中相關衍生物如衣服、化妝品等的需求巨大。”

　　The company did not disclose detailed numbers but said Guangdong, Shanghai and Beijingare the top three regions where consumers spend most on buying items used by actors in thedrama.

　　該公司雖然沒有透露具體的數(shù)據(jù)，但其指出，廣東、上海和北京的消費者在購買劇中主角同款商品上花費最多。

　　To enable viewers to do shopping while watching, iQiyi has embedded shopping links intovideos so that consumers can get what they want with a simple click of the mouse.

　　為了使觀眾可以“邊看邊買”，愛奇藝在視頻中植入了購物鏈接，使觀眾只需輕輕一點就能買到他們想要的商品。

　　Wang Xiangjun, chi management officer at iQiyi, said: "E-commerce is an important part ofour forts to monetize intellectual properties. We will continue expanding our presence in e-tailing by selling products used in popular entertainment shows."

　　愛奇藝的首席營銷官王向軍說：“線上商城是我們知識產(chǎn)權變現(xiàn)的努力中重要的一部分，我們將繼續(xù)在明星同款商品零售上加大投入力度?！?/p>