【新詞新意】買家懊悔：花錢買完東西后悔了!.

　　我們在購買大件商品的時候都會三思而后行，因?yàn)橐坏┐蠊P投入，結(jié)果不如之前所愿的話，肯定會懊悔不已的。我們今天說的這個詞就是描述這種懊悔情緒的。

　　Buyer&aposs remorse is the sense of regret after having made apurchase. It is frequently associated with the purchase of anexpensive item such as a car or house. It may stem from fearof making the wrong choice, guilt over extravagance, or a suspicion of having been overlyinfluenced by the seller.

　　Buyer&aposs remorse(買家懊悔)指購物后又后悔的情緒。這種情緒通常會在購買車、房等大筆支出時出現(xiàn)，多半是因?yàn)閾?dān)心做了錯誤的選擇、因?yàn)橹С鲞^大而愧疚，或者懷疑自己被賣家忽悠了。

　　Buyer&aposs remorse arises when a person must make a difficult decision, such as a heavily investedpurchase between two similarly appealing alternatives. Factors that affect buyer&aposs remorse includeresources invested, the involvement of the purchaser, whether the purchase is compatible with thepurchaser&aposs goals, and what positive or negative evidence the purchaser encounters post-purchase that confirms or denies the purchase as a good idea.

　　買家懊悔情緒會在某人做艱難決定時出現(xiàn)，比如，有兩個吸引力相當(dāng)且都需要花費(fèi)重金的購物選擇，你需要決定要買哪一個。影響買家懊悔情緒的因素有，投入的資源、購買者的投入程度、所購之物是否與購買者的目標(biāo)一致、以及購買之后購物者遇到的證實(shí)此次購物成功或失敗的現(xiàn)實(shí)事件。