【新詞新意】購物后的“買家懊悔”情緒.

　　我們在購買大件商品的時候都會三思而后行，因為一旦大筆投入，結(jié)果不如之前所愿的話，肯定會懊悔不已的。我們今天說的這個詞就是描述這種懊悔情緒的。

　　Buyer&aposs remorse is the sense of regret after having made a purchase. It is frequently associated with the purchase of an expensive item such as a car or house. It may stem from fear of making the wrong choice, guilt over extravagance, or a suspicion of having been overly influenced by the seller.

　　Buyer&aposs remorse(買家懊悔)指購物后又后悔的情緒。這種情緒通常會在購買車、房等大筆支出時出現(xiàn)，多半是因為擔心做了錯誤的選擇、因為支出過大而愧疚，或者懷疑自己被賣家忽悠了。

　　Buyer&aposs remorse arises when a person must make a difficult decision, such as a heavily invested purchase between two similarly appealing alternatives. Factors that affect buyer&aposs remorse include resources invested, the involvement of the purchaser, whether the purchase is compatible with the purchaser&aposs goals, and what positive or negative evidence the purchaser encounters post-purchase that confirms or denies the purchase as a good idea.

　　買家懊悔情緒會在某人做艱難決定時出現(xiàn)，比如，有兩個吸引力相當且都需要花費重金的購物選擇，你需要決定要買哪一個。影響買家懊悔情緒的因素有，投入的資源、購買者的投入程度、所購之物是否與購買者的目標一致、以及購買之后購物者遇到的證實此次購物成功或失敗的現(xiàn)實事件。