【工作英語(yǔ)】熟知以下幾點(diǎn)幫您做出一份出彩的營(yíng)銷計(jì)劃.

　　Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you&aposll even find advertising in bathroom stalls!

　　想一想你每天要看到多少?gòu)V告。雜志廣告，電視廣告，廣播廣告等等，甚至在有些地方的洗手間的墻上你都可以看到廣告。

　　You must make a marketing difference. You need a strategy. You have to be distinct。

　　你必須做一份與眾不同的營(yíng)銷計(jì)劃。你需要策劃好，有清楚的目標(biāo)。

　　So just how do you stand out from the competition? It&aposs a long, well-thought out process. And it begins with your marketing plan。

　　那么，你該如何從激烈的競(jìng)爭(zhēng)中脫穎而出呢?這是一個(gè)長(zhǎng)遠(yuǎn)而又需要考慮周詳?shù)挠?jì)劃，并且是從你的營(yíng)銷計(jì)劃開(kāi)始的。

　　There are several key factors you must identify to make your marketing plan a strong one:

　　要想使你自己的營(yíng)銷計(jì)劃出色的話，以下幾點(diǎn)是必須考慮的關(guān)鍵：

　　1.Who are your potentialcustomers?

　　你的目標(biāo)客戶是什么樣的群體?　來(lái)源：考試大

　　2.What&aposs the most fective way to inform your potential customers?

　　哪種方式可以最有效的將信息傳達(dá)給你的目標(biāo)客戶?

　　3.What do your customers want?

　　你的客戶有什么樣的需求?

　　4.How can you position your product/service in an appealing manner?

　　你怎樣以一種吸引人的方式展現(xiàn)你的產(chǎn)品/服務(wù)?

　　5.Look closely at your target market. What&aposs their age, sex, profession, income level, educational level and residence?

　　近距離觀察一下你的目標(biāo)市場(chǎng)。了解他們的年齡，性別，職業(yè)，收入水平，教育程度，以及居住地等。

　　If you&aposre selling $70,000 vehicles, it really is a waste of time to target an audience who&aposs making minimum wage. Sure, they may come by the dealership and test drive the car. But will they be able to afford the payments? It may sound like a cold way to approach your marketing strategy but, after all, you&aposre in business to make money?？荚嚧笳搲?/p>

　　如果你向低薪人群推銷70,000美元的車，那樣做只是浪費(fèi)時(shí)間。當(dāng)然，他們可能會(huì)來(lái)汽車代理商店試車，但是他們負(fù)擔(dān)得起嗎?也許這聽(tīng)起來(lái)像是以一種冷酷的方式實(shí)現(xiàn)你的營(yíng)銷策略，但是你畢竟也只是想賺錢(qián)而已。本文來(lái)源:考試大網(wǎng)

　　Learn all you can about your competitors:

　　盡可能多的了解你的競(jìng)爭(zhēng)對(duì)手：

　　1.Who are your nearest direct and indirect competitors?

　　離你最近的直接對(duì)手和間接對(duì)手是誰(shuí)?來(lái)源：考試大

　　2.What are their strengths and weaknesses?

　　他們的優(yōu)缺點(diǎn)是什么?

　　3.Analyze market research data。

　　分析市場(chǎng)調(diào)查數(shù)據(jù)。

　　Now compare your product/service to your competition:

　　接下來(lái)將你的產(chǎn)品/服務(wù)和你的競(jìng)爭(zhēng)對(duì)手對(duì)比一下：

　　1.Is there a demand for your product/service?

　　你的產(chǎn)品/服務(wù)是否有市場(chǎng)需求?

　　2.What are the similarities and differences between your product/service and the competition?

　　你和競(jìng)爭(zhēng)對(duì)手的產(chǎn)品/服務(wù)有什么相似點(diǎn)和不同點(diǎn)

　　3.Assess the unique features of your product/service。

　　定位你產(chǎn)品的獨(dú)特特征。