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自從傳奇人物喬布斯過世之后,蘋果就出了很多不是很有利的傳言。不過,蘋果并沒有因為傳奇人物的逝去,而失去了市場,在中國它依然深受歡迎。下面我們來看一下這篇雙語文章,詳細了解相關(guān)的信息:
Voracious demand for the iPhone and iPad in China salvaged Apple’s latest quarterly earnings, as customers in the US and other developed markets opted to wait for the next version of the smartphone.就在美國及其他發(fā)達市場消費者選擇等待下一款智能手機產(chǎn)品之際,中國對iPhone和iPad的極大需求拯救了蘋果公司(Apple)的最新季度盈利。
Apple blamed speculation about the launch of new larger iPhones in September for causing “purchasing delays”, leaving group sales in the three months to June slightly weaker than expected at $37.4bn.蘋果公司認為,人們對于今年9月會推出更大屏新款iPhone的猜測造成了“推遲購買現(xiàn)象”,這導致該集團在截至6月份的3個月中的銷售額降至374億美元——略低于預期。
A jump in revenue of 28 per cent in greater China – outpacing 6 per cent growth overall – and lower component costs ensured Apple still managed to beat earnings forecasts, with $1.28 per share. Net income rose 11.6 per cent to $7.7bn.而在規(guī)模更大的中國市場,蘋果的營收卻躍升了28%,超過了該集團6%的總體增長率。蘋果在中國的高增長以及更低的零部件成本,共同確保它依然成功實現(xiàn)了每股1.28美元的盈利預期。此外,蘋果的凈收入增加了11.6%,增至77億美元。
Expectations for a strong performance by Apple had been rising since it delivered better than forecast iPhone sales in the previous quarter. While Wall Street had forecast iPhone sales of around 37m in the third quarter, Apple reported 35.2m, albeit up 13 per cent on the same quarter a year ago.因此前一季度iPhone銷售好于預期,對蘋果出現(xiàn)強勁業(yè)績的期待一直在增加。不過,雖然華爾街曾預計今年第三財季蘋果將售出大約3700萬部iPhone,但蘋果報出的數(shù)字卻是3520萬部——盡管這一數(shù)字比去年同一季度增加了13%。
However, Apple chi Tim Cook said that unit growth of the iPhone was “off the charts” in China at 48 per cent, with more to come as its new partner China Mobile rolled out 4G network coverage across the country.不過,蘋果首席執(zhí)行官蒂姆?庫克(Tim Cook)表示,iPhone在中國48%的銷量增長率“好得離譜”。隨著蘋果新合作伙伴中國移動(China Mobile)將4G網(wǎng)絡(luò)覆蓋至全中國,iPhone在華銷量還會進一步增長。
Luca Maestri, Apple’s chi finance officer, told the FT in an interview on Tuesday that iPhone sales were “even more impressive because we have started to see some purchase delays, particularly in English-speaking companies, where you read a lot of rumours in the media?.?.?.?It’s typical of this time of the year.”周二,在接受英國《金融時報》采訪時,蘋果首席財務(wù)官盧卡?馬埃斯特里(Luca Maestri)表示,iPhone的銷量中“更令人印象深刻的是,我們開始發(fā)現(xiàn)一定程度的推遲購買現(xiàn)象——尤其是在講英語的國家。在這些國家,你會在媒體中看到許多傳聞……這種現(xiàn)象在每年的這個時候都十分常見?!?/p>
Against the backdrop of a declining US tablet market, iPad sales were also slightly below analysts’ expectations at 13.3m, down from 14.6m last year.
在美國平板電腦市場下滑的背景下,iPad銷量也略低于分析師的預期。該季度iPad銷量為1330萬部,低于去年的1460萬部。
Amy GUO 經(jīng)驗: 17年 案例:4539 擅長:美國,澳洲,亞洲,歐洲
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