7月GMAT作文機經(jīng):Carlo’s Clothing.

　　7月13日GMAT機經(jīng)換庫了，現(xiàn)在就由小編來為大家整理七月份的GMAT作文機經(jīng)整理，下面是關(guān)于GMAT作文機經(jīng)的相關(guān)問題，分享給大家，希望對大家有所幫助，文中觀點僅供參考。

　　七月第11篇(六月第三十六篇)

　　The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff:

　　“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”

　　思路：

　　1、All thing are equal：remain unchanged 過去三年利潤不變不代表未來不會增加。

　　2、False analogy：DD與C的服飾店無可比性，所以不能說廣告就適用C的服飾店。

　　3、Gratuitous assumption：不能根據(jù)人流量大就假設(shè)銷售量增加。

　　4、False causal relationship：沒有說電臺廣告與業(yè)務量增長有必然因果關(guān)系。

　　5、Either or choice:可以宣傳的不是只有電臺廣告。

　　Weakness:

　　(1) clothing store and music store are two different stores, the ad working for one will not necessarily work for the other

　　(2) the increase of foot traffic doesn&apost necessarily indicate more sales

　　(3) even if the sales of Music Depot indeed increases, there could be other reasons than the radio advertisement

　　(4) a strategy working now will not necessarily work in the future

　　范文

　　In this argument, the author reaches the conclusion that Carlo’s Clothing should switch to frequent radio advertisements from newspaper advertising just like what Disc Depot did. Reasons are offered in support of this recommendation. First, the large increase in foot traffic into Disc Depot shows its dramatically increasing profits. Second, the dramatically increasing profits of Disc Depot are due to the new radio advertising campaign. In addition, frequent radio advertisements can boost the sales and profits of Carlo’s Clothing. At first glance, the argument appears to be somewhat convincing, but further inspection reveals that it contains several critical logic flaws and the line of reasoning is invalid.

　　To justify what he claims, the author first assumes that the large increase in foot traffic into the music store proves its dramatically growing business. But this is false assumption unless other possible explanations have been considered and ruled out. For example, perhaps the large crowd simply came to listen to the music but did not tend to buy any CDs in the store.

　　Secondly, in order to strengthen the argument, the author points out that the dramatically growing business of Disc Depot was due to their new radio advertising campaign. However, there are several reasons why this might not be true. In fact, the growing business of Disc Depot can be result from many reasons other than the new radio advertising. For example, the music store introduced new management style or applied better sales method.

　　Finally, even though supposing the new radio advertising campaign is responsible for the dramatically growing business of Disc Depot, the same strategy may not work well on DiscDepot. Because the argument rests on the assumption that Clothing store is similar to music store is so weak that the success of one kind of store may not ensure the success in other kinds of stores. If it does not suit other stores, the campaign will not work.

　　In conclusion, this argument is not compelling as it stands. Accordingly, it fails to prove the conclusion that Carlo’s Clothing should switch to frequent radio advertisements from newspaper advertising since it does not address the assumptions I have already raised. To make this claim more reliable, the author would have to provide evidence that the dramatically growing business of Disc Depot was direct result from their new radio advertising campaign which is also applicable to the clothing shop. Further, only with more concrete evidence could this argument become more thorough and better evaluated.

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