美國研究生文書個人陳述范文之公共關(guān)系

個人陳述是美國留學(xué)文書材料中最重要的一部分，是申請者最主要的自我展示的舞臺同時也是成功地推介自己必不可少的敲門磚。那么SP究竟如何寫作才能為申請?zhí)泶u加瓦呢?下面，澳際教育為大家分享美國研究生文書個人陳述范文之公共關(guān)系，希望能夠?qū)τ?jì)劃申請美國留學(xué)的同學(xué)有所幫助。

On March 15, the World Consumer Rights Day, 2013, CCTV exposed that the food served in McDonald’s was expired. Maybe for many companies, it was a terrible and crippling blow, but for McDonald’s, it was not as consumers there were still as crowded as bore. Why, I wondered. “That’s the magic of PR” A friend of mine told me. “It has observed the 5s rules, namely shouldering the matter, sincerity, speed, system and standard” He added.

Recommended by him, I started to read the books about PR, such as Public Relations Practices by Allen H. Center and the Fall of Advertising and the Rise of PR by Al Ries. From those books I learned that public relations are the organized fort to communicate information, and to build image of and to change people’s attitudes and behavior towards, a client or a cause. As a profession with long history, it had its beginnings in the early twentieth century, but until the end of World War I there were few persons in the United States or elsewhere whose full-time jobs involved this work. PR field experienced its phenomenal growth in the decades following World War II. And the real exponential growth and consolidation happened during the 1990s with new internet technology and social media websites changed social media tactics along with them. It was also during this period that specialties for communicating to certain audiences emerged within certain market segments. "The 1990s were a time of explosive growth for public relations and corporate communications”, says in one famous textbook. And now with the emergence of new social media platforms, like Twitter, Facebook and Linkedln, public relations would embrace its even brighter future. Cara Stewart, founder and principal at Remarx Media put that "The most important platforms for PR pros in the future will be the ones most targeted for their clients and Twitter, LinkedIn and Facebook are 'fun;' getting nitty-gritty into community sites that are industry-specific is less 'fun,' because PR pros have to really understand clients’ technologies, business models, services and more. Really, it’s more about PR pros becoming better PR pros and understanding their clients’ businesses, as well as what their clients do ... Social media is not a one-size-fits-all solution."

Motivated by what I have read, I devoted myself to the PR practice. In August 2013, I took my internship in …… where the veil of PR was revealed, where I applied what I have learned from books to actual use and where I was thoroughly fascinated with PR. It was also this internship that made me eventually decide to pursue my further study in America where PR is advanced.

In ……, I focused on integrated marketing strategies that help align HP’s brand with the expectations of its audiences. And I worked with ……. to helped HP develop a narrative that clearly dines its vision and value to stakeholders, creating measurable programs that evoke brand affinity, loyalty and response. Using our GPS (Goal, Perspective, Strategy) knowledge navigation and insights guidance system, our approach drives toward authentic engagement by aligning brand with reputation.

From the internship, I gained the sense of achievement on helping our clients’ brands stand out and I want to make a difference in brand marketing. As English major student, I, with no doubt, am familiar with both China and western countries. Therore, on the one hand, I can help foreign companies adjust to China better. On the other hand, I will be a good assistant in helping Chinese enterprises invest overseas. Besides, being a young man with a clever quick mind, I am sure that I will be a qualified PR specialist, who as a group represents the first ones to embrace the power of social media, and as a result is often the one leading the way in the social space, whether in consulting with clients from an agency point of view or in strategizing on an in-house PR team.

In the first moment when I made the decision to study abroad, the name of your esteemed university came to my mind as your prestigious status in the field of PR in the world and the first-class faculty you own. If I were admitted, I would focus on Brand Marketing, using what I would acquire in your respected program to help the enterprises stand out. After my graduation, I would go back to China and devote myself to helping Chinese enterprises establish and develop their brands overseas. I am fully convinced that my dream would turn into reality with the help of your prestigious program and I am looking forward to that opportunity.

澳際網(wǎng)針對范文為大家作出詳細(xì)分析：

1、美國研究生文書個人陳述范文：思路分析

從央視曝光麥當(dāng)勞但麥當(dāng)勞仍然門庭若市引出危機(jī)公關(guān)，說明了自己對公關(guān)的興趣。

1) 產(chǎn)生興趣后自己先閱讀相關(guān)書籍，突出自己對于公關(guān)的認(rèn)識

2)發(fā)現(xiàn)閱讀書籍并不能滿足自己的需求，然后去某公司實(shí)習(xí)

3) 介紹自己在某公司的實(shí)習(xí)，將自己的所學(xué)運(yùn)用到實(shí)際的工作中，也提出通過本次實(shí)習(xí)，自己對于去美國深造公關(guān)的愿望更加的強(qiáng)烈

4) 表明自己的選校原因，自己能給學(xué)校帶來的多樣性以及學(xué)校能幫助自己的。

2、美國研究生文書個人陳述范文：亮點(diǎn)分析

1)文章開頭很明確的寫出來自己的興趣來源，以故事開頭比較吸引人眼球;

2) 大學(xué)專業(yè)雖然不是公關(guān)，但自己閱讀了相關(guān)專業(yè)書籍;

3)介紹自己的實(shí)習(xí)，職責(zé)以及收獲;

4) 通過當(dāng)今中國公關(guān)的缺陷，說明自己的留學(xué)目的和選校原因。

3、美國研究生文書個人陳述范文：詞句分析

1)On March 15,the World Consumer Rights Day, 2013, CCTV exposed that the food served in McDonald’s was expired. Maybe for many companies, it was a terrible and crippling blow, but forMcDonald’s, it was not as consumers there were still as crowded as bore.

央視曝光麥當(dāng)勞，但麥當(dāng)勞依舊門庭若市，引出自己的興趣。

2)The most important platforms for PR pros in the future will be the ones most targeted for their clients and Twitter, LinkedIn and Facebook are 'fun;' getting nitty-gritty into community sites that are industry-specific is less 'fun,' because PR pros have to really understand clients’ technologies, business models, services and more.

說明自己對公關(guān)的理解，表現(xiàn)自己的專業(yè)度。

3)In August 2013, I took my internship in …… where the veil of PR was revealed, where I applied what I have learned from books to actual use and where I was thoroughly fascinated with PR. It was also this internship that made me eventually decide to pursue my further study in America where PR is advanced.

說了某公司實(shí)習(xí)的收獲。

4) In ……, I focused on integrated marketing strategies that help align HP’s brand with the expectations of its audiences. And I worked with …… to helped HP develop a narrative that clearly dines its vision and value to stakeholders, creating measurable programs that evoke brand affinity, loyalty and response. Using our GPS (Goal, Perspective, Strategy) knowledge navigation and insights guidance system, our approach drives toward authentic engagement by aligning brand with reputation.

提到了在某公司公關(guān)的負(fù)責(zé)項(xiàng)目，包括產(chǎn)品推廣，市場營銷等。